6
Oct
-
Dates Pending
13
Oct
2025

Advertising and Marketing in the Betting Industry in Cyprus

FROM
100
224
6 CPD Points
Duration:
6
HOURS
Language:
English
Chrysothemi Valanidou
Apply now
description

COURSE DESCRIPTION

This focused course explores the legal and regulatory framework governing marketing in the betting sector in Cyprus. It trains professionals to design, assess, and implement compliant and effective advertising campaigns while avoiding NBA penalties.

Cyprus’s betting industry operates under one of the most tightly regulated advertising environments in the EU. The Betting Law of 2019, the Code of Practice on Betting Advertising, and a series of detailed NBA (National Betting Authority) directives collectively impose strict controls on how, where, and to whom betting services may be promoted. These include:

Prohibitions on targeting minors or vulnerable persons

Restrictions on aggressive, misleading, or overly promotional messaging

Requirements for transparency, responsible messaging, and content neutrality

Rules on social media, affiliate marketing, and influencer partnerships

Prior notification and compliance vetting procedures

As operators increasingly shift toward digital-first strategies, including social media campaigns, influencer marketing, affiliate collaborations, and native content, many marketing and legal teams are navigating unfamiliar legal territory, often without clear internal guidelines or formal training.

The NBA has repeatedly sanctioned licensed operators — not due to failure in gaming operations, but due
to non-compliance in advertising. Key enforcement themes include:

Misleading promotions that blur the line between advertising and editorial content

Bonus schemes that are not transparently disclosed

Indirect marketing to minors via social media placements and tone

Failure to flag marketing content as advertising on influencer posts or sponsored content

Aggressive tone in calls to action (“bet now”, “no risk”, “free win”)

Affiliate networks operating outside NBA-approved content guidelines

The result: reputational damage, fines, licence scrutiny, and regulatory distrust is particularly problematic for brands aiming to present themselves as socially responsible and sustainable.

In today’s highly scrutinised regulatory climate, teams must evolve beyond creativity they must understand the legal consequences of their work and be able to defend their campaigns under regulatory review.

This course empowers organisations to advertise effectively, legally, and ethically, helping them avoid sanctions while protecting both revenue and reputation, all essential for employers in this field.

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course details

Methodology

  • Live session - online via Zoom
  • Interactive lecture with PowerPoint presentation.
  • Reference/background materials will be provided.
  • Q&A sessions for in-depth understanding
  • Case studies and analysis, and group discussion.

Funding

This seminar is funded by the HRDA.

Our training center offers special prices for individuals who are not eligible for funding.

Unemployed participants are eligible for HRDA funding provided they meet certain requirements. For more information, please contact us at 24 655510.

Admission Requirements

Who is this aimed at

  • This course is designed for professionals working in licensed betting companies (Class A and Class B), advertising agencies, media teams, legal departments, or compliance functions involved in designing, approving, or monitoring betting-related advertising and promotions. It is suitable for employees who participate in communication strategy, campaign development, or regulatory compliance.
  • Certificate Awarded

    A Training Certificate will be awarded to those participants who will successfully complete the training.

    Coming Soon

    More details about this course will be uploaded soon.

    INSTRUCTOR

    MEET YOUR INSTRUCTOR

    Chrysothemi Valanidou

    Chrysothemi Valanidou is an accomplished legal and compliance executive with over a decade of leadership experience in the international gaming sector. Currently serving as Director of Meridian Gaming (CY) Ltd, she plays a pivotal role in strategic business development, regulatory compliance, and organizational management. Her leadership ensures that the company operates within the highest standards of legal integrity and corporate responsibility. Her extensive career includes leading roles in compliance, legal affairs, and risk management, with proven expertise in Anti-Money Laundering (AML), GDPR, and Responsible Gaming frameworks. She is also a certified Safer Gambling Specialist and a seasoned representative before the National Betting Authority and other regulatory bodies.

    Chrysothemi has contributed as a speaker and exhibitor at major international forums and gaming expos including ICE London, SBC Summit Barcelona, and the Cyprus Gaming Show. Her work has been featured in numerous publications for her impact in ESG, corporate sustainability, and women’s leadership in gaming. A member of the Cyprus Bar Association since 2015 and an active contributor to the Global Gaming Women network, Chrysothemi holds an LLB from the University of Huddersfield and has completed numerous professional certifications in AML, labor law, and gaming compliance. She is passionate about empowering women in the industry, promoting safer gaming practices, and fostering transparent, responsible business practices in a highly regulated environment.

    MORE ABOUT INSTRUCTOR
    COLLABORATORS

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    frequently asked
    questions

    QUESTION 01

    Do I need to be registered on the ERMIS Portal?

    Yes, if you are registering for a course that is HRDA accredited, all participants (either receiving funding or not) will have to access and register as natural persons on the ERMIS Portal. If you are receiving funding and you are being registered for continuous professional/vocational training by your employer, your employer should also be registered with the ERMIS platform as a legal person. Contact us if you have any difficulty registering as a natural person or a legal person.

    QUESTION 02

    Will I receive a certificate at the end of the training?

    Yes, you will receive a Certificate of Attendance from ELTRC or the relevant awarding body.

    QUESTION 03

    Do you have terms and conditions for seminar attendance?

    Yes. You may find our terms and conditions here.

    QUESTION 04

    Will I receive the notes for the lesson and have access to recordings?

    Yes, you will be given the course materials through an online platform and you will be allowed to download and keep the course materials and specimens for certain courses. Recordings will also be available in the drive for three months.

    testimonials

    testimonials for this course

    The following testimonials are from other professionalis who have attended this course.

    No testimonials available for this course at this time.

    frequently asked
    questions

    Where can I find answers to the most Frequently Asked Questions?

    ENROLL NOW

    options for all professionals

    HRDA

    06
    Oct
    -
    Dates Pending
    13
    Oct
    2025
    320
    100

    Advertising and Marketing in the Betting Industry in Cyprus

    6 CPD Points
    Duration:
    6
    HOURS
    Language:
    English
    Chrysothemi Valanidou
    apply NOW
    Thank you! Your submission has been received!
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    INDIVIDUAL

    06
    Oct
    Dates Pending
    -
    13
    Oct
    2025
    320
    224
    +VAT

    Advertising and Marketing in the Betting Industry in Cyprus

    6 CPD Points
    Duration:
    6
    HOURS
    Language:
    English
    Chrysothemi Valanidou
    APPLY NOW
    Thank you! Your submission has been received!
    Oops! Something went wrong while submitting the form.

    TEAMS

    06
    Oct
    -
    13
    Oct
    Dates Pending
    2025
    CUSTOM

    Advertising and Marketing in the Betting Industry in Cyprus

    6 CPD Points
    Duration:
    6
    HOURS
    Language:
    English
    Chrysothemi Valanidou
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