CONTENT
course content
Dates and times
06/10/2025 10:00 am - 12:00 am
09/10/2025 10:00 am - 12:00 am
13/10/2025 10:00 am - 12:00 am
Course content
Module 1: Legal and Regulatory Framework for Betting Advertising
- Overview of Law 37(I)/2019 and the National Betting Authority (NBA) Code of Practice on Betting Advertising: goals and obligations
- Summary of relevant NBA directives (e.g. minors, content, advertising hours)
- Roles of advertisers, affiliates, and influencers
- Recent enforcement trends and penalties in Cyprus
Module 2: Advertising Restrictions and Protected Audiences
- Prohibited content: exaggeration, gambling as income, personal success, endorsements appealing to minors
- Messaging rules: fairness, clarity, no pressure to bet
- Minor protection: age-gating, targeting tools, exclusion from campaign
- Direct marketing rules: consent, opt-outs, exclusion of self-excluded users
- NBA restrictions for TV, radio, digital, and social media platforms
Module 3: Sponsorship, Promotions, and Influencer Marketing
- Compliant structure for sponsorship announcements and event branding
- Guidelines for promotions (e.g. sign-up bonuses, cashback)
- Transparency and terms & conditions
- Influencer restrictions: minimum age, audience demographics
- Monitoring affiliates for NBA compliance
Module 4: Developing Compliant Campaigns
- Pre-publication marketing checklists
- Embedding responsible gambling messages in digital campaigns
- Tools for managing audience targeting and ad visibility
- Example marketing workflows for compliance review
- Sample disclosures and disclaimers
Module 5: Case Studies and Interactive Workshop
- Case Study 1: A successful campaign that met NBA standards
- Case Study 2: Operator sanctioned for misleading advertising
- Discussion: identifying red flags
- AI in advertising compliance monitoring
- Anticipated regulatory shifts in the EU
- Promoting ethical marketing culture
- Balancing commercial goals and consumer protection
- Final Q&A and takeaway
Module 6: Future Trends and Ethical Considerations
- AI in advertising compliance monitoring
- Anticipated regulatory shifts in the EU
- Promoting ethical marketing culture
- Balancing commercial goals and consumer protection
- Final Q&A and takeaway
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